Dash Fashion ("we", "us", "our") respects your privacy. This policy describes how we collect, use, disclose and protect your personal information when you visit dashthelabel.com or make a purchase from us.
1. Information we collect
We collect information you give us directly, information collected automatically, and information from third parties:
- Account & order info: name, email, phone, shipping and billing addresses, order history
- Payment information: processed securely by our payment provider — we never store full card numbers
- Usage data: pages viewed, browser type, device information, IP address, referring URLs
- Communications: messages you send via our contact form, email or customer support
2. How we use your information
- To process and fulfil your orders, including shipping and returns
- To create and manage your account
- To respond to customer service requests
- To send order confirmations, shipping updates and — where you've opted in — marketing emails
- To improve our website, products and customer experience
- To detect and prevent fraud or unauthorised activity
3. Cookies & tracking technologies
We use cookies and similar technologies to keep you logged in, remember your bag contents, understand how you use our site, and personalise content and ads. You can control cookies through your browser settings; disabling them may affect how parts of the site function.
4. Sharing your information
We do not sell your personal information. We share it only with:
- Service providers who help us operate — payment processors, couriers, email and hosting providers
- Professional advisors, where necessary, such as auditors or legal counsel
- Law enforcement or regulators, when required by law
- A buyer or successor, in the event of a merger, acquisition or sale of assets
5. Data retention
We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically kept for at least 6 years for tax and accounting purposes.
6. Your rights & choices
Depending on where you live, you may have the right to:
- Access, correct or delete the personal information we hold about you
- Object to or restrict certain processing
- Withdraw marketing consent at any time via the unsubscribe link in our emails
- Request a copy of your data in a portable format
You can update most account information directly from My Account, or contact us to make a request.
7. Security
We use industry-standard technical and organisational measures — including encryption in transit — to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
8. Children's privacy
Dash Fashion is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.
9. Changes to this policy
We may update this policy from time to time. Material changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.
Questions about your data?
Reach our privacy team any time.
Contact us